CREATIVE & BRAND STRATEGY
Hey, I’m Maya.
I build the creative engine behind brands that scale.
From paid social to organic content to brand positioning, I design end-to-end creative strategy that makes growth look intentional, not accidental.
BY THE NUMBERS
$100M+
Revenue influenced
Across beauty, fashion, and lifestyle DTC
10+
Years in creative strategy
Paid social, brand, and content
50+
Brands worked with
From seed-stage to enterprise
∞
Audience advocate
Creative that respects the person on the other side of the screen
The best-performing creative doesn't trick people into buying. It finds the ones already looking.
Trusted By
MY APPROACH
How good creative
actually gets made
01 Strategy Before Volume.
More ads won't fix a messaging problem.
Before we brief a single asset, we get clear on who we're talking to, what they need to hear, and where in the funnel they are. I immerse myself in your goals, your data, and your growth stage, so every creative decision is grounded in insight, not instinct.
02 Structure Creates Freedom.
The best creative isn't random. It's systematic.
We build a testing framework and decision-making system your team can actually use: one that makes it easier to ideate, prioritize, and iterate without starting from scratch every time. When the process is clear, the creative can take risks.
03 Performance Meets Brand
Ads that convert and content that builds aren't opposites.
The brands that scale sustainably know that paid social, organic content, and brand identity have to speak the same language. I work across all three making sure your creative doesn't just perform in the feed today, but builds something people come back to.
How I Work
Services
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I step in as your senior creative lead owning the strategy behind what gets made, how it evolves, and how it performs. You get a creative system that scales, without the full-time hire.
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For teams with strong execution that need sharper direction upstream. I work on research, strategy, briefs, and performance review so your team always knows what to make and why.
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Paid and organic working from the same foundation. Messaging architecture, content pillars, and cross-channel creative direction that make both channels stronger.
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A focused audit of your existing creative: what's working, what's capping growth, and a clear roadmap for what to do next. The smartest starting point before committing to ongoing work.
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Training and frameworks for in-house creative strategy teams. Built from real systems used across hundreds of accounts so your team can think more strategically and operate more independently.
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Senior input on a specific challenge or decision fast. Best for defined, short-term needs where clarity is the only thing standing between you and the next move.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your creative strategy needs.
